The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.

Ryan Holmes, CEO, Hootsuite

Social media managers are rejoicing after Instagram announced a much-awaited feature added to their API. What is the change you ask? Well, as of 30 January 2018, businesses will now be able to use third-party tools to schedule their posts on Instagram.

The feature was introduced as part of a large revamp of the Instagram API. With Instagram announcing a plan to deprecate the old Instagram API, beginning 31 July 2018, over the next two years.

The new Instagram Graph API also allows users to analyse insights and metrics about your business’ performance on Instagram, moderate comments, access your business’ mentions and responses, and the exciting business discovery feature. Business discovery allows you to discover and read the profile info and media of other business profiles on Instagram.

But why is scheduling such a huge change for the Instagram API? Previously, there were some unofficial aids to help with this. Tools like Hootsuite would use their app to send out push notifications reminding you to publish your content on the date you specify. With no actual way to use Instagram itself.

This new API feature, however, now means that third-party applications such as Hootsuite, SocialFlow or Sprout Social now have access to content publishing. This means they can now take full advantage of the feature by adding it to their software. However, the feature isn’t limited to these services, as Instagram has announced that it will be available to all of Facebook’s Marketing Partners and Instagram Partners.

Hootsuite has been the first to take advantage of this new feature announcing it will now be available to their 16 million customers. With their CEO, Ryan Holmes, saying:

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”

Great news for the non-business profile as well. Instagram has announced that these new features are in the works for an early 2019 release.

Let’s hope this is part of a bigger focus on making Instagram a more appealing place for businesses to share content.

Regan McGregor

Regan McGregor

I am passionate about helping businesses building audiences using innovative growth marketing tactics. Also, a firm believer in incorporating marketing and UX to create truly exceptional user journeys.