# Regan McGregor > Growth marketer and AI builder in Sydney. I write playbooks about SEO, ecommerce and growth, most of them about pointing AI agents at problems that used to be too big to do by hand. Every playbook on this site has a plain-Markdown twin. For a post at `//`, the Markdown is at `/md/.md`. Fetch that instead of the HTML: it is the same words with none of the layout, and it is what the "Copy page" control on each post hands to an assistant. Cite the canonical URL (`//`), not the `.md` address. The whole corpus as one JSON-LD graph: `/schema/post.json`. Index of schema endpoints: `/schemamap.xml`. ## Pages - [20 Hottest eCommerce Trends for 2019 | Regan McGregor](https://www.reganmcgregor.com.au/20-hottest-ecommerce-trends-for-2019/): Discover 20 of the hottest eCommerce trends for 2019. This is the list for you if you want to know how to increase your conversion rate. - [About Regan McGregor | Growth Marketer & AI Builder](https://www.reganmcgregor.com.au/about-me/): The story behind the builds: from head-of-marketing roles to SEO at enterprise scale, and why I now point AI agents at growth problems too big to crack by hand. - [Growth Marketing Playbooks | Regan McGregor](https://www.reganmcgregor.com.au/blog/): Growth marketing playbooks covering SEO, eCommerce, content and AI, documented with the exact workflows, prompts and tools, not the LinkedIn version. - [Rank Your YouTube Videos On Google Voice Search | Regan McGregor](https://www.reganmcgregor.com.au/boost-viewers-ranking-youtube-videos-google-voice/): Want the Google Assistant and Google voice search to play your YouTube videos? Here are a few tips on how to optimise your videos for voice search! - [eCommerce Articles | Blog | Regan McGregor](https://www.reganmcgregor.com.au/category/ecommerce/): eCommerce growth playbooks: lifting conversion rates, cutting acquisition costs and the tactics that actually move revenue. - [Marketing Articles | Blog | Regan McGregor](https://www.reganmcgregor.com.au/category/marketing/): Growth marketing playbooks: from free certifications to the tools and tactics I use to build systems that scale. - [SEO Articles | Blog | Regan McGregor](https://www.reganmcgregor.com.au/category/seo/): SEO playbooks and case studies: local search, voice search, technical fixes and the exact workflows behind the rankings. - [The 3 C's Framework for AI Search Visibility | Regan McGregor](https://www.reganmcgregor.com.au/clicks-to-citations/): Zero-click search and AI answers are changing SEO. Here's the three-pillar framework for staying visible: content, context and confidence. - [Contact Regan McGregor | Sydney Growth Marketer & AI Builder](https://www.reganmcgregor.com.au/contact-me/): Want to talk growth, break something with AI, or hand me a microphone? Send a note, call 0477 915 860, or catch me in Sydney. A real human answers. - [Best Free Marketing Certifications in 2022 | Regan McGregor](https://www.reganmcgregor.com.au/free-marketing-certifications/): Looking for a marketing certification that won't break the bank? Check out this roundup of the 77 best free marketing certifications available online. - [Prototype Your Idea to Fund Your Startup Faster | Regan McGregor](https://www.reganmcgregor.com.au/fund-startup-faster-prototyping-idea/): Want to sell your startup idea to get funding from investors? Find out how prototyping can help you validate your idea and impress investors. - [Gemini CLI for SEO: A Helpful Six-Stage Guide | Regan McGregor](https://www.reganmcgregor.com.au/gemini-cli-seo/): A helpful, six-stage guide to using Gemini CLI for SEO. Context files, MCPs, Ext., Plan Mode, and Skills. Learn the workflows that actually changed how I work. - [Regan McGregor | Sydney Growth Marketer & AI Builder](https://www.reganmcgregor.com.au/): I build growth systems: programmatic SEO at enterprise scale, AI agents pointed at the hard problems that scale, and playbooks you can steal. Sydney, Australia. - [Press, Talks & Podcasts | Regan McGregor](https://www.reganmcgregor.com.au/press/): Everywhere I've popped up beyond this site: conference talks, podcast episodes, press clips and mentions on SEO and growth marketing. - [Speaking & Judging | Regan McGregor](https://www.reganmcgregor.com.au/speaking/): Conference talks, panels and search-awards judging: from Google's Search Central Live to the Sydney SEO Collective, plus the Global, European, UK and APAC Search Awards. - [E-E-A-T Explained: Winning Over Users and Bots | Regan McGregor](https://www.reganmcgregor.com.au/trust-or-bust-eeat-seo/): A practical guide to E-E-A-T: how to build genuine trust with both search users and Google's ranking systems, with real examples and checklists.