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Read it →growth marketer & ai builder · sydney
Hi, I’m Regan McGregor 👋
I’m a growth marketer who builds, not just recommends. I reverse-engineer how channels actually work and turn them into systems, products and playbooks that scale. When I’m not building, you’ll find me on stages around the world talking search, growth and AI to anyone who’ll listen.
/plan
you are a senior marketer with 100 years of experience. you’ve seen every channel rise and fall, memorised every algorithm update, and you never miss a trend. grow my business. double the revenue by friday. make no mistakes.
There’s No Prompt for That. Good Thing You Have Me.
If only it were that easy. You already know it isn’t, or you wouldn’t be here. There’s no template, no prompt, no competitor strategy you can copy your way to real growth. It comes from hard work and a deep understanding of how a channel actually works.
That’s the part I’m obsessed with. I reverse-engineer the channels businesses grow through, whether that’s search engines, AI platforms, social feeds, or whatever opens up next. You’ve got enough on your plate, so I’ve done the research, run the tests, made the mistakes, and turned what actually works into playbooks you can run.
/skills list
Channels I’ve Taken Apart, Systems I’ve Built
A quick look at where my tokens get spent. The six I reach for most when I’m turning a channel into a system that scales, whether the job called for them or not.
/programmatic-seo
SEO baked into the product, not bolted on after.
Good SEO isn’t something you sprinkle on at the end. I work with teams to create product-led SEO experiences that attract customers at scale.
/ai-visibility
Content built to be the answer, not buried in the results.
AI cares about one thing, giving its users a great answer. I help businesses create content experiences so helpful it’d be mad for AI systems to leave them out.
/growth-roadmap
Playbooks built to win, not just to look busy.
The best growth never comes off the shelf. I help businesses uncover what makes them different, then turn it into tailored playbooks that build lasting momentum.
/agentic-workflows
AI systems that earn their keep, not just run up the bill.
Automating something with AI is easy. Knowing when not to is the hard part. I build workflows that use AI only where it counts, so they scale without breaking.
/go-to-market
Launches built to last, not just to blast.
Most launches are a one-off event. I help businesses design a system that works across every channel and keeps paying off long after launch day.
/data-systems
Data you can build on, not just stare at.
Dashboards are where data goes to be admired. I build data systems that power real growth, from programmatic pages to personalised experiences.
A Few Things I’m Obsessed With
$ls ~/obsessions
$ cat local-llms/why.txt# the electricity bill has entered the chat.
$ cat agents/why.txt# delegating everything except the blame.
$ cat agentic-web/why.txt# SEO for an audience of robots. finally, a fair fight.
$ cat content-distribution/why.txt# post once, repurpose forever, apologise never.
$ cat multimodal-search/why.txt# optimising for a search bar that is also a dance floor.
$ cat second-brain/why.txt# the notes remember. i do not.
$ cat home-automation/why.txt# hey siri. hey siri. hey SIRI. nevermind. my wife
$ cat star-wars/why.txt# the death star shipped with a known vulnerability. twice. relatable.
$ cat back-to-the-future/why.txt# the future arrived on schedule. the hoverboard did not.
$ cat lego-architecture/why.txt# internet's down and i still need to build something.
Steal These Plays, I Wrote Them Down for You
Real prompts, real workflows, the actual step-by-step, not a viral thread promising to change your life.
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Places I’ve Been Handed a Microphone
From the big stage to a pub in Sydney, I’ll talk search, growth and AI just about anywhere.
- Since 2023Sydney SEO CollectiveCo-host
- May 2026Search Central Live Sydney (Google)Speaker
- Mar 2026Sydney SEO ConferencePanellist
- Sep 2025Edge of SearchKeynote