growth marketer & ai builder · sydney
I’m a growth marketer who builds, not just recommends. I reverse-engineer how channels actually work and turn them into systems, products and playbooks that scale. When I’m not building, you’ll find me on stages around the world talking search, growth and AI to anyone who’ll listen.
/plan
you are a senior marketer with 100 years of experience. you’ve seen every channel rise and fall, memorised every algorithm update, and you never miss a trend. grow my business. double the revenue by friday. make no mistakes.
If only it were that easy. You already know it isn’t, or you wouldn’t be here. There’s no template, no prompt, no competitor strategy you can copy your way to real growth. It comes from hard work and a deep understanding of how a channel actually works.
That’s the part I’m obsessed with. I reverse-engineer the channels businesses grow through, whether that’s search engines, AI platforms, social feeds, or whatever opens up next. You’ve got enough on your plate, so I’ve done the research, run the tests, made the mistakes, and turned what actually works into playbooks you can run.
/skills list
A quick look at where my tokens get spent. The six I reach for most when I’m turning a channel into a system that scales, whether the job called for them or not.
/programmatic-seo
Good SEO isn’t something you sprinkle on at the end. I work with teams to create product-led SEO experiences that attract customers at scale.
/ai-visibility
AI cares about one thing, giving its users a great answer. I help businesses create content experiences so helpful it’d be mad for AI systems to leave them out.
/growth-roadmap
The best growth never comes off the shelf. I help businesses uncover what makes them different, then turn it into tailored playbooks that build lasting momentum.
/agentic-workflows
Automating something with AI is easy. Knowing when not to is the hard part. I build workflows that use AI only where it counts, so they scale without breaking.
/go-to-market
Most launches are a one-off event. I help businesses design a system that works across every channel and keeps paying off long after launch day.
/data-systems
Dashboards are where data goes to be admired. I build data systems that power real growth, from programmatic pages to personalised experiences.
$ls ~/obsessions
$ cat local-llms/why.txt# the electricity bill has entered the chat.
$ cat agents/why.txt# delegating everything except the blame.
$ cat agentic-web/why.txt# SEO for an audience of robots. finally, a fair fight.
$ cat content-distribution/why.txt# post once, repurpose forever, apologise never.
$ cat multimodal-search/why.txt# optimising for a search bar that is also a dance floor.
$ cat second-brain/why.txt# the notes remember. i do not.
$ cat home-automation/why.txt# hey siri. hey siri. hey SIRI. nevermind. my wife
$ cat star-wars/why.txt# the death star shipped with a known vulnerability. twice. relatable.
$ cat back-to-the-future/why.txt# the future arrived on schedule. the hoverboard did not.
$ cat lego-architecture/why.txt# internet's down and i still need to build something.
Real prompts, real workflows, the actual step-by-step, not a viral thread promising to change your life.
Build human-in-the-loop Slack approvals in n8n with Block Kit: approve, edit in a modal or reject with a reason, plus actionable alerts. Free template.
Read it →Where Shopify internal links come from, how to set up breadcrumb, brand, spec and related links by hand, and a free n8n template that keeps them up to date.
Read it →Write Shopify product descriptions with AI in n8n: intros from each product's specs and manufacturer's page, every number checked in code, approved in Slack.
Read it →Turns out five international search awards will let just about anyone judge, including me.
From the big stage to a pub in Sydney, I’ll talk search, growth and AI just about anywhere.
