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My Bio

Hi, my name is Regan McGregor. Welcome to my personal site 👋

I’m a growth marketer who is passionate about discovering new and innovative ways to apply my technical expertise in order to achieve extraordinary results. I believe that marketing is all about providing value to your ideal audience to establish long-term relationships. My talents and background allow me to flourish at the intersection of data, marketing, and product innovation.

I have experience working with startups and small businesses to help them grow their online presence and reach their ideal customers. My background in web development, content strategy, and digital marketing gives me a unique perspective when it comes to creating effective marketing campaigns. I’m always looking for new challenges and opportunities to learn and grow.

Regan McGregor
Regan McGregor Running Trade Show Booth at Online Retailer Conference & Expo, Sydney

Where I’ve Worked

2022 - Now
SEO Lead at Airtasker
2020 - 2022
Growth Marketing at Vervoe
2020
Head of Growth at Digivizer
2019 - 2020
Head Of Marketing at AgriWebb
2017 - 2019
Head Of Marketing at 4mation
2015 - 2017
Head Of Ecommerce at ATZ Group

My Certifications

Nov 2022
Botify Expert Certification
Botify Search Institute
Sep 2022
Product Analytics Micro-Certification (PAC)™
Product School
Sep 2022
Semrush Site Audit Exam
Semrush
Aug 2022
SEO Fundamentals Exam
Semrush
Aug 2022
Google Ads Search Certification
Google
Aug 2022
Google Analytics Certification
Google
May 2022
SEO Certification
HubSpot Academy
May 2022
Contextual Marketing Certification
HubSpot Academy
May 2022
Content Marketing Certification
HubSpot Academy
May 2022
Inbound Certification
HubSpot Academy
May 2022
Digital Marketing Certification
HubSpot Academy
May 2022
HubSpot CMS For Marketers Certification
HubSpot Academy
May 2022
Service Hub Software Certification
HubSpot Academy
May 2022
Frictionless Sales Certification
HubSpot Academy
May 2022
HubSpot Marketing Software Certification
HubSpot Academy
May 2022
HubSpot Sales Software Certification
HubSpot Academy
May 2022
Growth-Driven Design Certification
HubSpot Academy
Sep 2021
Conversational Marketing Certification
Drift
Mar 2019
AWS Business Professional (Digital)
Amazon
Aug 2017
Hootsuite Platform Certification
Hootsuite
Oct 2016
Google Certified Associate - G Suite Administrator
Google
Julia MerrickContent Marketing Specialist, 4mation Technologies

Where do I start with Regan? He is a fantastic marketer, with particular expertise in digital. When you start working with Regan you quickly learn that what you see is what you get. In my time reporting to Regan he was always honest with me and quick to give me clear and insightful feedback. This was paramount to helping me develop into the digital marketer I am today. He was always so invested in helping me, and my colleagues, be the best we could be.

James O'MalleyProduct Marketing Manager, AgriWebb

I was lucky enough to report to Regan in his time as Head of Marketing at AgriWebb. In that period our team took on some very large projects such as a full redesign and rebuild of the website, designing and implementing a new strategy for product education and numerous events. His transparent and methodical approach to project management made it a breeze to understand the path to success every time.

Philip ChanChief Product Officer, AgriWebb

Regan impressed me with his ability to quickly understand the agricultural industry, our customers and AgriWebb’s products. Regan has clear ideas about marketing and was very current with both marketing and technical topics which made it always interesting to talk with him about new approaches and how to best deliver our message to prospects and customers. This mix of skills, and an understanding of the commercial realities involved, led to an increase in the performance of our marketing efforts across all our channels including digital, events, SEO and product marketing.

Eric Martinez de MorentinHead of Engineering, AgriWebb

Regan has been a great college. From the first day at AgriWebb his impact was profound and reached far beyond just the marketing team. His passion and drive have been inspiring and his clarity of thought refreshing. Regan was instrumental in the adoption of Asana to help improve our project planning and visibility. His sound technical depth and understanding of digital marketing have helped get our message out to more people and drive greater awareness of our mission here at AgriWebb.

Scott SaxbyGrowth Account Executive - ANZ, Salesforce

During my time working with Regan he made a strong effort to contribute back to both the internal community at Salesforce by providing transparent customer insights at our departmental events as well as offering to speak and be a part of wider discussions with existing and potential customers. He was also a savvy negotiator, skeptical and experienced evaluator and very easy to collaborate with across several projects. It was a pleasure working with him and I hope our paths cross again personally and professionally in future.

Chris RyanContent Writer, AgriWebb

As well as being easy to get along with, I found Regan to be an effective manager. He was always able to offer valuable feedback on articles so that they had stronger resonance with readers. His input helped me walk the tightrope of achieving SEO goals while making sure content was entertaining and informative. It’s a balancing act few managers appreciate. He also introduced me to digital writing tools that, as a professional writer, I had previously dismissed. I found using this technology improved my work, and appreciate his guidance on that front..

Heinz GerdtDigital Performance Lead, Digivizer

During the period that Regan worked at Digivizer, he did an amazing job creating new business processes, marketing strategies and managing execution for the growth of the Digivizer platform. He also shared his knowledge with the digital performance team so we could upskill in areas of SEO, website development and paid media. I’ve learnt a lot from you, Regan! Thank you!

John McKiernanHead of Growth, AlreadyBuilt

Regan is a guy who knows how to market in the most effective way, always driving good strategy through his experience and thorough data analysis. He was always happy to help with questions, big or small, and wasn't afraid to speak openly about what was or wasn't succeeding in campaigns. He understands modern marketing like few people I have met and is constantly educating himself and sharing that knowledge as a speaker at Digital Marketing events. On top of that, he is a really nice guy. I always looked forward to meeting and picking Regan's brain!

Peter AxonHead of Solutions, 4mation Technologies

Regan has a great way of thinking clearly and systematically through things and coming up with great strategies. He brings a stack of experience in digital marketing and genuinely cares about the customers and team-mates he works with. I thoroughly enjoyed working with him.

Zak GibsonProduct Manager, I Quit Sugar

I thoroughly enjoyed working with Regan. Being able to soak up his vast knowledge of analytics, eCommerce and UX design was an experience I'll be sure to carry with me for the rest of my career. I'd highly recommend Regan for any project and only hope we have the opportunity to work together again someday.