cat speaking.md
Places I've Been Handed a Microphone
Talks, panels and judging: mostly SEO at scale, earning trust in the age of AI search, building AI tools that work the way you do, and putting AI agents to work on the complex problems that unlock growth. Want one of these at your event? Easily arranged.
grep upcoming
Tour Dates
- 22 Oct 2026Kindred Talent Agentic Commerce SeriesAgentic Commerce Panel with Aidan Beanland, Tara Iwamoto and Sarah SaputraWhen an agent is the decision-maker, the rules change: getting found, getting through to conversion, and getting it built. Moderated by Wylan Ho of Kindred Talent.Reserve a seat →
- 9–13 Nov 2026Chiang Mai SEO Conference (CMSEO)The Slack Side Hustle: A $100K Store With One HandA side-project eCommerce store run one-handed from my phone: AI workflows do the operational work, and every decision fits in a Slack message. The full system, honest lessons included.Get tickets →
- 2027SEOSummit.aiProgrammatic SEO at Scale: From Manual Audits to Autonomous AgentsHow to build and execute a scalable programmatic SEO strategy, from manual audits to AI-powered autonomous systems.Learn more →
More dates land regularly, so check back.
grep talks
The Back Catalogue
- Aug 2026Newy SEO BeersBuild Your Own SEO Brain: Get Any AI Agent Working the Way You DoThe local-first 'SEO brain' I've built over 18 months: a knowledge base any AI agent can read, that works the way I do and belongs entirely to me.
- May 2026Google Search Central Live SydneyUsing Gemini CLI for SEO AnalysisA live demo running technical SEO audits with Gemini CLI: Search Console data in, Google Sheets out, and reusable audit skills you can run again and again.Read the guide →
- Mar 2026Sydney SEO Conference 2026AI SEO Panel with Aleyda Solis, Atena Pegler and Dejan MladenovskiModerated by Aaron Taylor of Prosperity Media.Watch →
- Sep 2025Edge of SearchFrom Clicks to Citations: Building a Brand That Algorithms Can't IgnoreMy 3 C's framework (Content, Context and Confidence) for building the kind of brand authority AI engines have no choice but to cite.Watch →
- Aug 2025Sydney SEO CollectiveLive Build: Your First SEO AI AgentA live, no-code workshop building an SEO AI agent from scratch: RAG, MCP, and automating the day-to-day grunt work.
- Mar 2024Botify WebinarNavigating Website MigrationKeeping traffic and rankings intact through a large-scale site migration.Watch the recording →
- Mar 2024Sydney SEO Conference 2024Trust or Bust: Winning Over Users and Bots in SEOPractical E-E-A-T: how users and bots judge trust differently, and how to build credibility in the sceptical world of the AI internet.Watch →
- Feb 2024Sydney SEO CollectiveThe Confidence Game: How to Build Trust in the World of SEOE-E-A-T, AI content, and building trust with users and search engines alike.
- Mar 2023Melbourne SEO CollectiveProduct-Led SEO: Going from Zero (Volume Keywords) to HeroFollowing the long tail of low- and no-volume keywords: practical Product-Led SEO, and how a product-led approach scales traffic.
grep judging
Search Awards Judging
Judging panels for the international Search Awards programs, scoring the best SEO and digital marketing work from agencies and in-house teams around the world.
- 2026MENA Search AwardsJudge
- 2026Global Search AwardsJudge
- 2026European Search AwardsJudge
- 2026APAC Search AwardsJudge & Presenter
- 2025UK Search AwardsJudge
- 2025APAC Search AwardsJudge & Presenter
- 2025Global Search AwardsJudge
grep collective
Sydney SEO Collective
I've co-hosted the Sydney SEO Collective since 2023. It's a free monthly meetup that gives emerging SEO talent a stage, 60-plus events and counting. Guests have included Jes Scholz, Brodie Clark, Kyle Roof, and an Aleyda Solis special with SEOFOMO. If you're in Sydney and you do search, come along.
- Sep 2026Aaron TaylorSEO Migrations For EnterpriseView →
- Aug 2026Despina GavoyannisFrom SEO Tactician to LeaderView →
- Jul 2026Will WangAI-First from Day OneView →
- Jun 2026Jared CodlingHacking AI: From AEO to AI AdsView →
- May 2026Rahul SenguptaOptimising for Non-Human VisitorsView →
- Apr 2026Rosemary AnnerSEO for Service-Based BusinessesView →
- Feb 2026Naomi VyasConverting Traffic to RevenueView →
- Jan 2026Frank DuignanHow LLMs Really WorkView →
- Nov 2025Jay OngRank on Google Maps in 21 DaysView →
- Oct 2025Kai ForsythSEO Tooling for AI Search ExplainedView →
- Sep 2025Lachlan HutchisonHow I Built an SEO Army, Using AIView →
- Aug 2025Regan McGregorLive Build: Your First SEO AI AgentView →
- Jul 2025Lauren SchwartzBuilding and Leading a Remote SEO TeamView →
- Jun 2025James CarmodyThe SEO Secrets Behind a $10M Online StoreView →
- May 2025Matthew ForzanHey Google, What Happened to SEO?View →
- Mar 2025Kyle RoofOnsite Optimisation SecretsView →
- Feb 2025Ellie SumnerBehind the Headlines: Digital PRView →
- Nov 2024Matt CorkeIn-House SEO: From Basics to Bold MovesView →
- Oct 2024Brodie ClarkOrganic Google ShoppingView →
- Sep 2024Lucian HarhataImproving eCommerce Category PagesView →
- Aug 2024Amii FreemanDriving SEO Success With Your WritersView →
- Jun 2024Andy Truong & Vahe ArabianGTM for SEO & Google News Q&AView →
- May 2024Enterprise SEO PanelManaging Large, Complex SitesView →
- Apr 2024Brie Moreau0–8 Million Visits a MonthView →
- Feb 2024Regan McGregorThe Confidence Game: How to Build Trust in SEOView →
- Jan 2024Dejan MladenovskiProgrammatic SEO in 2024View →
- Oct 2023Jes ScholzGoogle's Glow Up: Optimising Beyond Blue LinksView →
- Sep 2023Jonas GruenfeldGet Started With Digital PRView →
- Aug 2023Edward BateSEO Client ManagementView →
- Jul 2023Christophe FrenetThe Evolving Landscape of SEOView →
- Jun 2023Aaron TaylorGoogle Cloud Platform for SEOView →
- Mar 2023Amanda KingSEO StrategyView →
- Feb 2023Peter MeadYou've Lost Traffic to JavaScript SEO!View →
That's every Collective night since the first one, straight from the Meetup archive.