Regan McGregor delivering a lightning talk at Google Search Central Live Sydney 2026 — google search central live · sydney · 2026

Regan McGregor presenting on stage at the APAC Search Awards — apac search awards · sydney · 2026

Regan McGregor presenting on stage at Sydney SEO Conference 2024 — sydney seo conference · sydney · 2024

The AI and SEO panel on stage at Sydney SEO Conference 2026 — sydney seo conference · sydney · 2026

Regan McGregor on the panel at the SEOFOMO x SEO Collective meetup in Sydney — seofomo x seo collective · sydney · 2026

Regan McGregor delivering the Content, Context, Confidence keynote at Edge of Search — edge of search · newcastle · 2025

grep upcoming

Tour Dates

11 Aug 2026Newy SEO BeersBuild Your Own SEO Brain: Get Any AI Agent Working the Way You DoSpeaker · Grainfed Brewing, NewcastleThe local-first 'SEO brain' I've built over 18 months: a knowledge base any AI agent can read, that works the way I do and belongs entirely to me.Get tickets →
9–13 Nov 2026Chiang Mai SEO Conference (CMSEO)The Slack Side HustleSpeaker · Marriott, Chiang MaiAn eCommerce store where AI workflows do the operational work end-to-end and every decision fits in a Slack message: the full system, honest lessons included.Get tickets →
2027SEOSummit.aiProgrammatic SEO at Scale: From Manual Audits to Autonomous AgentsSpeaker · IstanbulHow to build and execute a scalable programmatic SEO strategy, from manual audits to AI-powered autonomous systems.Learn more →

More dates land regularly, so check back.

grep talks

The Back Catalogue

May 2026Google Search Central Live SydneyUsing Gemini CLI for SEO AnalysisLightning talk · State Library of NSW, SydneyA live demo running technical SEO audits with Gemini CLI: Search Console data in, Google Sheets out, and reusable audit skills you can run again and again.Read the guide →
Mar 2026Sydney SEO Conference 2026AI SEO Panel with Aleyda Solis, Atena Pegler and Dejan MladenovskiPanellist · Amora Hotel Jamison, SydneyModerated by Aaron Taylor of Prosperity Media.Watch →
Sep 2025Edge of SearchFrom Clicks to Citations: Building a Brand That Algorithms Can't IgnoreKeynote · NewcastleMy 3 C's framework (Content, Context and Confidence) for building the kind of brand authority AI engines have no choice but to cite.Watch →
Aug 2025Sydney SEO CollectiveLive Build: Your First SEO AI AgentSpeakerA live, no-code workshop building an SEO AI agent from scratch: RAG, MCP, and automating the day-to-day grunt work.
Mar 2024Botify WebinarNavigating Website MigrationWebinar guestKeeping traffic and rankings intact through a large-scale site migration.Watch the recording →
Mar 2024Sydney SEO Conference 2024Trust or Bust: Winning Over Users and Bots in SEOSpeakerPractical E-E-A-T: how users and bots judge trust differently, and how to build credibility in the sceptical world of the AI internet.Watch →
Feb 2024Sydney SEO CollectiveThe Confidence Game: How to Build Trust in the World of SEOSpeakerE-E-A-T, AI content, and building trust with users and search engines alike.
Mar 2023Melbourne SEO CollectiveProduct-Led SEO: Going from Zero (Volume Keywords) to HeroSpeaker

grep judging

Search Awards Judging

Judging panels for the international Search Awards programs, scoring the best SEO and digital marketing work from agencies and in-house teams around the world.

2026MENA Search AwardsJudge
2026Global Search AwardsJudge
2026European Search AwardsJudge
2026APAC Search AwardsJudge & Presenter
2025UK Search AwardsJudge
2025APAC Search AwardsJudge & Presenter
2025Global Search AwardsJudge

grep collective

Sydney SEO Collective

I've co-hosted the Sydney SEO Collective since 2023. It's a free monthly meetup that gives emerging SEO talent a stage, 60-plus events and counting. Guests have included Jes Scholz, Brodie Clark, Kyle Roof, and an Aleyda Solis special with SEOFOMO. If you're in Sydney and you do search, come along.

head -1 · next up

Despina GavoyannisFrom SEO Tactician to Leader

Tue 25 Aug 2026

RSVP →

Jul 2026Will WangAI-First from Day OneView →
Jun 2026Jared CodlingHacking AI: From AEO to AI AdsView →
May 2026Rahul SenguptaOptimising for Non-Human VisitorsView →
Apr 2026Rosemary AnnerSEO for Service-Based BusinessesView →
Feb 2026Naomi VyasConverting Traffic to RevenueView →
Jan 2026Frank DuignanHow LLMs Really WorkView →
Nov 2025Jay OngRank on Google Maps in 21 DaysView →
Oct 2025Kai ForsythSEO Tooling for AI Search ExplainedView →
Sep 2025Lachlan HutchisonHow I Built an SEO Army, Using AIView →
Aug 2025Regan McGregorLive Build: Your First SEO AI AgentView →
Jul 2025Lauren SchwartzBuilding and Leading a Remote SEO TeamView →
Jun 2025James CarmodyThe SEO Secrets Behind a $10M Online StoreView →
May 2025Matthew ForzanHey Google, What Happened to SEO?View →
Mar 2025Kyle RoofOnsite Optimisation SecretsView →
Feb 2025Ellie SumnerBehind the Headlines: Digital PRView →
Nov 2024Matt CorkeIn-House SEO: From Basics to Bold MovesView →
Oct 2024Brodie ClarkOrganic Google ShoppingView →
Sep 2024Lucian HarhataImproving eCommerce Category PagesView →
Aug 2024Amii FreemanDriving SEO Success With Your WritersView →
Jun 2024Andy Truong & Vahe ArabianGTM for SEO & Google News Q&AView →
May 2024Enterprise SEO PanelManaging Large, Complex SitesView →
Apr 2024Brie Moreau0–8 Million Visits a MonthView →
Feb 2024Regan McGregorThe Confidence Game: How to Build Trust in SEOView →
Jan 2024Dejan MladenovskiProgrammatic SEO in 2024View →
Oct 2023Jes ScholzGoogle's Glow Up: Optimising Beyond Blue LinksView →
Sep 2023Jonas GruenfeldGet Started With Digital PRView →
Aug 2023Edward BateSEO Client ManagementView →
Jul 2023Christophe FrenetThe Evolving Landscape of SEOView →
Jun 2023Aaron TaylorGoogle Cloud Platform for SEOView →
Mar 2023Amanda KingSEO StrategyView →
Feb 2023Peter MeadYou've Lost Traffic to JavaScript SEO!View →

That's every Collective night since the first one, straight from the Meetup archive.

Join the next one →seocollective.org